Reese Builders, a well-established company with over 20 years of experience, has grown from a small operation to a team of 10 skilled professionals, expanding their services to include a paint department and general contracting projects since 2012. They focus on general contracting, trim carpentry, and painting, also offering custom pieces to their clients. Despite their dedication to providing high-quality construction services and maintaining professionalism, honesty, and integrity, their old mission statement and existing website fail to effectively reflect the true essence of Reese Builders as a brand.
PROJECT BACKGROUND
THE ISSUE
The company faces significant challenges with their current website, which lacks the necessary functionality to stand out in a competitive landscape and appeal to a targeted audience. It falls short in showcasing and amplifying their quality work examples, and does not communicate their expertise, quality, and competency effectively. To address these issues, Reese Builders needs a website that highlights their exceptional craftsmanship and positions them as the go-to choice for construction and remodeling, ultimately generating leads for larger projects and maintaining a consistent sales pipeline.
WHAT WE DELIVERED
We positioned Reese Builders as the clear choice for home refresh projects by creating intentional content that increased brand recognition and reputation throughout the Des Moines area and beyond. By crafting a cohesive brand experience across all digital channels, we highlighted Reese Builders’ culture and superior craftsmanship, ensuring they stood out in a competitive market.
- Quality Custom Craftsmanship: We highlighted Reese Builders’ commitment to delivering high-quality, custom carpentry projects that made homes stand apart.
- Customer Relationships: We built long-lasting relationships with customers by providing the highest quality service.
- Showcasing the Work: We demonstrated exceptional craftsmanship through comprehensive showcases of completed projects.
- Showcasing the People Behind the Work: We emphasized the company culture by introducing the talented team members who brought projects to life.
At Reese Builders, quality craftsmanship and honesty were the hallmarks of our mission. We strove to provide superior construction services with custom carpentry projects that distinguished homes from the rest, all while maintaining strong, lasting relationships with our clients.
THE RESULTS
As a result of these improvements, Reese Builders experienced a substantial uptick in lead generation, with more inquiries and higher-quality prospects reaching out for their services. The enhanced brand recognition and reputation throughout the Des Moines area and beyond translated into a steady stream of larger projects, ensuring a consistent sales pipeline. Additionally, the focus on showcasing the team and company culture helped build trust and credibility, further solidifying Reese Builders as the go-to choice for construction and remodeling projects in the region.
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