Lola’s Fine Hot Sauce is a hot sauce company started in West Des Moines, Iowa. The company sells an impressive array of sauces, salsas, seasonings, mixers, and biscuits—all created following their original generational recipe. Lola’s prides itself on prioritizing unique flavor over heat. Lola’s delivers delicious hot sauces everyone can enjoy, regardless of spice tolerance.
CREATING A FAMILY FAVORITE TO SHARE
SPICING THINGS UP
We made Lola’s look as great as it tasted by refreshing the brand with a look that reflected the company’s values. My team worked hard to produce an updated color palette, icon package, and other visual assets. We utilized these assets by creating strong, branded content to distribute across Lola’s social media channels. Lola’s also wanted to build a community around their hot sauce by having me redo their package design, which led to a higher brand awareness that connected hot sauce lovers around the nation.
A NEW CHAPTER
As we moved into a new chapter of the company, a new look for Lola’s social media was created. This new look is a mixture of dynamic new content, and art with a dash of traditional Lola’s elements. The updated brand direction seeks to include imagery that evokes freshness, flavor, youth, livelihood, creativity, and inclusivity. This is the hot sauce for everyone from the foodie, to the hot sauce enthusiast, to the young family at the dinner table, to the health-minded millennial. Lola’s has something great for all.
The research shows that the average Lola’s retail customer is a male millennial (and partner) who craves novelty and wants to feel the heat of spicy food. Thus, social media needs to feature great fresh “foodie” shots, great product imagery, millennial women, diversity, young(ish) family life, urban settings, bold and playful compositions and home cooking.
THE RESULTS
After taking over and rebranding their social media accounts and package design, we grew their follower count and connected with hot sauce lovers around the nation. Our social media clean-up service stabilized and grew Lola’s online presence. These efforts effectively built up the Lola’s community by establishing authenticity, trust, and a track record of reciprocal engagement. Lola’s is now selling their 4 Bottle Variety Pack as well as their Limited Edition Family Reserve Bottle in over 10,000 retailers and restaurants in the U.S. and Canada, as well as the Philippines.
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UI/UX DESIGNER
CRAFTING A CARPENTRY WEBSITE TO INSPIRE ACTION
By highlighting their high-quality work and craftsmanship, I helped elevate Reese Builders online presence to generate leads and strengthen their brand reputation.