Innovative Manufacturing & Engineering (IME) is a dependable, reliable partner in the manufacturing industry, producing parts from steel, plastic, and aluminum. Since its inception in 2011, IME has provided a full spectrum of services from start to finish, emphasizing client experience to foster strong, lasting relationships. IME’s brand promise is to work for both its customers and employees, delivering technical solutions with reliability and dependability.
CREATING AN ONLINE PRESENCE
THE ISSUE
Despite its robust services and strong values, IME lacked an existing website to showcase its offerings, core values, and culture to prospective customers and employees. This absence hindered their ability to effectively communicate their capabilities and values, potentially limiting their market reach and attractiveness as an employer.
OUR SOLUTION
To address these challenges, we recommended creating a branded website that is both informative and engaging. Our goal was to present users with easy-to-navigate sections, incorporating modern design elements and media to create an intuitive user experience. The content on the website would be tailored to appeal to future and existing customers by providing clear and concise information about IME’s services. Additionally, the content would highlight the family-oriented values important to all IME team members, appealing to potential employees.
The key messaging on the website would emphasize IME’s high-volume precision manufacturing capabilities, advanced technology, expertise and knowledge, fast turnaround times, custom solutions, competitive pricing, and great company culture. We aimed to show how IME transforms raw materials into vital components used in everyday life. This would be achieved through photographs of the machines and the people operating them, along with showcasing the manufacturing process and the final products.
THE RESULTS
The new website successfully showcased IME’s services, core values, and culture, enhancing their digital presence and market reach. By highlighting their high-volume precision manufacturing capabilities and advanced technology, the website communicated IME’s commitment to quality and innovation.
The emphasis on company culture and family-oriented values made IME more attractive to potential employees. The improved user experience and clear, concise content helped prospective customers understand IME’s value proposition, fostering trust and confidence. Overall, the new website positioned IME as a leading manufacturer in the industry, driving business growth and employee engagement.
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