Howsare Realty, a father and son real estate company, has been serving the Des Moines market for over 20 years. With a commitment to transparency and a customer-centric approach, Howsare Realty has established itself as a trusted name in the community. However, as the market evolved, they faced several challenges that hindered their growth and limited their reach.
Howsare site in 2021PROJECT BACKGROUND
THE ISSUE
Howsare Realty faced significant challenges that they saw as opportunities for growth. Brand awareness was a primary concern, as they struggled to establish a strong presence that differentiated them from competitors. Additionally, the absence of a CRM system meant they missed opportunities for follow-ups and referral generation, impacting customer retention.
Their weak digital presence hindered their ability to engage with potential clients, particularly out-of-state movers, first-time buyers, and elderly individuals transitioning to assisted living. Despite being deeply rooted in the community, their efforts to connect with local residents and convey their role as community leaders were insufficient.
OUR SOLUTION
To address these issues, we implemented a comprehensive brand optimization strategy to ensure consistent and memorable representation across all platforms. We introduced a robust CRM system to improve customer retention and generate referrals. We developed a detailed content strategy, including a calendar for social media posts, blog updates, and community engagement activities.
We designed and developed a new, user-friendly website to enhance the overall user experience, improving site navigation by making key sections easily accessible. Community pages with relevant content were added for each specific area, and a new IDX platform was integrated for better real estate listings. The website was optimized for mobile, tablet, laptop, and desktop displays, and SEO strategies were implemented to increase online visibility and drive traffic.
THE RESULTS
The implementation of these solutions led to significant improvements for Howsare Realty. The brand refresh and consistent representation across all platforms increased awareness and recognition, making Howsare Realty more memorable to potential clients. The new CRM system facilitated better follow-up processes, leading to higher customer retention rates and more referrals.
The revamped website and strategic content strategy boosted Howsare Realty’s online presence, resulting in increased traffic and engagement from target audiences, including out-of-state movers, first-time buyers, and the elderly. Enhanced community pages and an active social media presence strengthened Howsare Realty’s role as a community leader, fostering deeper connections with local residents.
Additionally, the SEO-friendly, lead generation-focused website design contributed to a higher number of inquiries and potential clients, ultimately driving business growth. By addressing the challenges and implementing these strategic solutions, Howsare Realty successfully positioned itself as a leading real estate company in the Des Moines area, ensuring long-term growth and sustainability.
VIEW NEXT PROJECT
NAVIGATING NEW HORIZONS IN COOKIE ECOMMERCE
Leveraging a custom Shopify platform and strategic SEO initiatives to elevate brand visibility and consumer engagement.