As we moved into a new chapter of the company, a new look for Lola’s social media was created. This new look is a mixture of dynamic new content, and art with a dash of traditional Lola’s elements. The updated brand direction seeks to include imagery that evokes freshness, flavor, youth, livelihood, creativity, and inclusivity. This is the hot sauce for everyone from the foodie, to the hot sauce enthusiast, to the young family at the dinner table, to the health-minded millennial. Lola’s has something great for all.
The research shows that the average Lola’s retail customer is a male millennial (and partner) who craves novelty and wants to feel the heat of spicy food. Thus, social media needs to feature great fresh “foodie” shots, great product imagery, millennial women, diversity, young(ish) family life, urban settings, bold and playful compositions and home cooking.